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About Us

Learn all about the history behind Strattex and the team that makes it work.

Our Mission

By 2022, Strattex Will...

Democratize Digital Marketing.

$108,000,000
The Amount We Will Save Local Business
Owners In Wasted Marketing Budget
10,000+
The Number Of Local Business Owners We Will Educate On HyperLocal Marketing
1,500+
The Number Of Small Business Owners We Will
Double Sales & Revenue For
Our Values

We Practice What We Preach

Core Competencies We Live & Work By

Growth

Our intention is to grow our client's businesses, grow our own business, and grow ourselves as people. We achieve growth by asking the right questions and then strategically solving them.We're constantly asking: How can I be more effective at my role? How can we triple our client's Google My Business presence? How can I make a better world for my family (and ultimately better humans create better businesses)

Impact

Our intention is to create lasting impact in our client's businesses. Instead of focusing on the ten reasons something cannot be done, we focus on the one reason why it MUST be done and why it matters. Here's how we think about it:There's a business owner, a human, on the other end of the deal. They're rolling the dice with all that they have. When they pay us a chunk of their $$, we are now enablers responsible for adding value.

Service

Our clients' problems become our problems. We feel their pain and struggles. And it's our job to serve them. As a veteran-owned and operated company, we know the importance of service. By putting the client's needs first, we don't have to sit around and think about what's "right." What's always right is serving the client and exceeding their needs.

Uncommon

We DON'T want to be like all the other marketing companies out there. We want to be innovative in our product, our team members, our customer service, and most importantly, in our results. We go above and beyond for our clients and our teammates. We're constantly learning, pivoting, and adapting to growth marketing trends to give you the best product and service possible.

Ownership

What are we most proud of? We own our failures and learn from them. Our proudest moments have been when we've owned up to mistakes or failures: We've served hundreds of clients, and we've failed on a handful of them. But we owned up to our mistakes, refunded them 100% of their investment, and learned from it so we'd never make the same mistake again

Transparency

We shoot it straight with our clients. Even when it's uncomfortable. We continuously provide metrics to our client's to prove our results or progress. Our values enable us to always do the right thing. If we feel like your business doesn't need our help anymore, we won't find reasons to keep charging you or find excuses to continue taking your money.

Strattex Solutions

Our HyperLocal Marketing Team

Meet the unstoppable team that makes HyperLocal possible

Trevor Shirk
Chief Executive Officer
Carleen Krug
Director Of Strategic Partnerships
TJ Cooper
Chief Product Officer
Jack Shirk
Chief Marketing Officer
Justin Latham
Director of Fulfillment
Kelly Nelson
Client Success & PR Manager
Nadja Dorfman
Human Resources Director
Contact Us
HOW strattex was born

The History of Strattex & HyperLocal

It started with the military. And with tattoos.

Many of our team members are combat veterans. In combat, you don’t leave people behind. 

Trevor Shirk, our founder and CEO, is a West Point grad who spent 9 years in the military, several as an Army Ranger. Because a lot of military members get tattoos young and often regret them, Trevor and some buddies decided that they wanted to start a tattoo removal clinic in the local city outside of the military base.

The first step was to build a website and figure out how to drive traffic to it. Trevor didn't know much about website design or SEO strategies, but he devoured all the information he could find. Books, podcasts, articles, you name it... Trevor was completely self-taught. He tried many different strategies and succeeded in driving a lot of traffic to the site. He was figuring it out. In the process, Trevor learned that he loved digital marketing and was really good at it. Even though the tattoo removal clinic was a complete failure due to local laws, Trevor learned something really valuable instead.  He learned digital marketing. 

Here's where the story gets interesting. Trevor started selling SEO to clients for less than his competitors, but he quickly realized that his services were still out of reach for the average small business owner. Trevor thought about his mom, a small business owner for over 25 years. Because people like his mom would have never been able to afford his services, he shifted gears. He knew he had to change his business. In the military, you don’t leave people behind, and Trevor wasn’t about to start as a civilian. 

Trevor asked himself: "What are the MOST essential and impactful things that I could do for small business owners that will help them grow their business exponentially?" He hunkered down for weeks - studying, testing, and re-testing. He didn't realize it, but Trevor was building the first Hyperlocal Marketing platform in existence.