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strattex HyperLocal case study

Dockside Cannabis Experiences 1,035% Increase In Direction Requests

Dockside Cannabis, like many of our clients, has humble origins and deep roots in their local community. Located in 4 different locations around Seattle, Dockside has worked hard to maintain both their humility and their roots while building greater trust and expanding their horizons in the cannabis industry.

1035%

Increase In Directions

745%

Increase In Calls

649%

Increase In Website Actions

Their Challenges

Before working with Strattex, Dockside Cannabis was doing very well but was still looking for more growth. A few things that really helped Dockside stand out from the crowd was their intricate detail to things like building a strong brand, delivering an unmatched customer experience, and providing the best cannabis possible to their faithful customers.

While these qualities made them a clear choice to their preexisting customers, they were still having trouble getting new qualified customers in the door due to the extremely competitive cannabis market in Seattle, Washington. Being that the leadership team at Dockside is so growth minded, they knew they had to find a way to help their 4 locations around Seattle stand out from the crowd online.

They understood that because their brand, product, and customer service were so strong if they could just figure out the online exposure it would be all growth from here. This is when they stumbled upon our HyperLocal Marketing.

Our Solutions

After a few strategy sessions with the Dockside and their team, we knew we had found a great client that was a natural fit for our team. We love working with motivated, growth minded dispensaries and Dockside is exactly that. Overall, their biggest goals for the 4 Seattle dispensaries were more foot traffic, more new customers, more revenue, and an all encompassing goal of explosive growth.

From there, we quickly began work on optimizing:

  • Their website to boost organic and on-page demand generation strategies
  • Their Google My Business listing so that they would show up on google maps when people searched locally
  • Their location data by auditing, cleaning, and expanding distribution of their localized data and geo-relevance signals in the RIGHT places and in the RIGHT way.

After the initial onboarding onto our platform and the above optimizations, the growth began. In just a few weeks the results were evident. With in just one month after onboarding all their major metrics had tripled. Clicks to their website, Calls to their business, and direction requests had all 3x'ed in just under 1 month.

In the coming months leading up to the present, all their key metrics have continued to grow at a rapid pace. As of October 31, 2019 Dockside Cannabis has seen an increase of 649% in website actions, 745% increase in calls, and a 1,035% increase in direction requests.

Our HyperLocal platform has truly impacted Dockside's bottom line, and it will for your dispensary as well.

Visual Results

Key Actions Explained

  • Directions - The number of times users requested driving directions to a business's location from their Google My Business Listing.
  • Calls - The number of times users clicked on phone number to call the business from their Google My Business Listing.
  • Clicks - The number of times users clicked on the link to visit the business's website from their Google My Business Listing.
  • Searches - The number of times the business's Google My Business Listing was shown to users in their search results.

Actions Displayed From April 19th, 2019 - Oct. 31, 2019