strattex HyperLocal case study

How We Grew Revenue For The Green Solution By 313% in 90 Days

The Green Solution is a Colorado-based, family-owned business that's proud to be among the most awarded cannabis companies in Colorado. With over 50 awards for their quality flower, concentrates, and edibles, their team of retail associates is sharp-dressed and well-equipped with the concierge-level expertise needed to craft each individual's cannabis experience.


Increase In Directions


Increase In Calls


Increase In Website Actions

Their Challenges

The Green Solution is one of the most popular multi-location dispensary chains in Colorado. With that being said, it doesn't take rocket science to understand that the cannabis/marijuana industry in Metro Denver and Colorado is CROWDED.

Just ask anyone who has been to Denver recently and they will tell you that there is a dispensary on every corner because, well, there basically is. As a whole, Denver boasts over 500 dispensaries, and that's just DENVER!

With this being said, The Green Solution was struggling to get found online. Not having a strong online presence in an extremely competitive market is pretty much the kiss of death for any local brick and mortar business. How is a business supposed to survive if people don't even know they exist and can't find any trace of them online?

Now more than ever, location-relevant searches like "dispensary near me" or "Denver Dispensary" are being used to help searchers find the best option in their area. We knew this, and so did The Green Solution. Upon bringing us on, it quickly became our goal to help TGS dominate the Denver dispensary market using our HyperLocal platform.

Our Solutions

After numerous strategy sessions with the TGS, we decided that we wanted their digital properties to blanket the search results anytime someone searched terms related to "recreational dispensary near me" , "dispensary near me", "Denver dispensary", or any related variant.

We quickly began work on optimizing:

  • Their website to boost organic and on-page demand generation strategies
  • Their Google My Business listing so that they would show up on google maps when people searched locally
  • Their location data by auditing, cleaning, and expanding distribution of their localized data and geo-relevance signals in the RIGHT places and in the RIGHT way.

It wasn't long after our initial optimizations that The Green Solution began to see significant increases in visibility and traffic to all their online properties. In less than 5 months from being on-boarded, The Green Solution had saw an increase of nearly 600% in Online Discovery.

An email our CEO received from a TGS Director

The boost in online visibility had a huge impact on foot traffic, and TGS locations began to consistently form lines out the door. The problem was no longer how to attain more customers for TGS, but rather how to keep inventory stocked and provide the best customer experience possible. Overall, we started TGS on HyperLocal on April 9th, 2018 and with in the first 3 months they had increased their revenue by 313%. From there, we helped them scale to a total of 23 locations across 2 states and eventually get acquired by Columbia Care for $140 million.

News headline after the TGS deal was complete.

Visual Results

Key Actions Explained

  • Directions - The number of times users requested driving directions to a business's location from their Google My Business Listing.
  • Calls - The number of times users clicked on phone number to call the business from their Google My Business Listing.
  • Clicks - The number of times users clicked on the link to visit the business's website from their Google My Business Listing.
  • Searches - The number of times the business's Google My Business Listing was shown to users in their search results.

Actions Displayed From Apr. 2, 2018 - Sept. 30, 2019

"Strattex has increased our business by 313% and they are by far the best marketing solution we have."
Mitch Kline
Digital Director | The Green Solution