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strattex HyperLocal case study

House Of Green Experiences 229% Increase In Direction Requests in 3 Months

The House Of Green is an Alaskan owned small business. They have a knowledgeable and friendly staff that serves the finest marijuana Alaska offers. House of Green offers cannabis deli-style, this allows you to pick the flower that's right for you and one of their budtenders will weigh it and package it right in front of you. They also offer pre-packaged quality flower, flower pre-rolls, concentrates, edibles, glassware and vaping accessories. They source most of their cannabis from their own cultivation, BAM Alaska and are eager to share this superb cannabis with Alaska.

229%

Increase In Directions

164%

Increase In Calls

147%

Increase In Website Actions

Their Challenges

Before partnering with Strattex, The House Of Green was doing well but was struggling to figure out a strategy to truly take their business to the next level. They came to the conclusion that a major pain point hindering their growth was lack of online exposure & visibility.

The House Of Green is unique in the fact that they are responsible for the cannabis they sell from start to finish. They produce some of Alaska's finest hand-crafted cannabis. They produce this award winning cannabis via their in-house cultivation side of the business registered as BAM - which stands for Bad Ass Marijuana.

However, regardless of how good the product is, they knew if they couldn't get more foot traffic through the door it would continue to be a struggle to grow. They also knew they didn't have the right tools to grow their online presence correctly, which is where the partnership with Strattex began.

"On our end, our specialty is cannabis. It's not Google or how to make our business more visible. That's something we'd been trying to achieve but didn't have the tools to do it."

Our Solutions

After discussing strategy and their goals, we knew we had to help House Of Green grow and dominate their local market if they were going to achieve their goals for growth. We jumped in and immediately implemented our HyperLocal platform. Soon after on-boarding, people began to flood through their doors and the initial results were evident.

We started by optimizing a few different aspects of their digital properties including:

  • Their website to boost organic and on-page demand generation strategies
  • Their Google My Business listing so that they would show up on google maps when people searched locally
  • Their location data by auditing, cleaning, and expanding distribution of their localized data and geo-relevance signals in the RIGHT places and in the RIGHT way.

Another big goal The House Of Green had was to bring in more tourists who were visiting Anchorage. This happened rather quickly as a by product of the increased rankings for terms like "Anchorage dispensary" and "dispensary near me" searches by users who were in their area.

Overall, increased exposure for all terms related has led to significant increases in sales and ultimately has had a huge impact at the cash register. Aimee Altman the general manager of The House Of Green relayed to us that even outside of tourist season, they are doing peak tourist numbers in terms of sales.

Visual Results

Key Actions Explained

  • Directions - The number of times users requested driving directions to a business's location from their Google My Business Listing.
  • Calls - The number of times users clicked on phone number to call the business from their Google My Business Listing.
  • Clicks - The number of times users clicked on the link to visit the business's website from their Google My Business Listing.
  • Searches - The number of times the business's Google My Business Listing was shown to users in their search results.

Actions Displayed From June 1, 2019 - Aug. 31, 2019

"On our end, our specialty is cannabis. It's not Google or how to make our business more visible. That's something we'd been trying to achieve but didn't have the tools to do it. So far we've been pretty blown away. Right away we started seeing specific improvements on our visibility on Google, and then almost immediately we started seeing a change in our numbers in terms of sales. My mind is blown. The improvement is huge. We've added thousands more daily to our sales. It's been incredible. People are finding us who maybe wouldn't have found us before. We're getting a lot more out of state IDs. And people that are searching for cannabis in Anchorage are finding us."
Aimee Altman
General Manager | House Of Green - Alaska