Here's some of the key factors around local business rankings. But, it all circles back to relevance and authority in Google's eyes.
What's the most relevant solution to the searches query that Google can provide? And, of the relevant choices to show, who's the most authoritative?
From working with a ton of clients and specializing on this issue - here's some things we'd focus on if you want to increase your dispensary's local business rankings in the search results.